Car Wash Membership Price Increase Calculator
Before you raise membership prices, know how many members you can lose and still come out ahead. Enter your members, today’s average price, the new price and your best guess at how many members cancel over it. At 3,000 members going from $30 to $33, you can lose up to 272 members, about 9%, before the increase costs you money. The calculator runs in your browser. Nothing you type is saved or sent anywhere.
How many members can you lose after a price increase?
Your break-even share is 1 minus the old price divided by the new price. Lose fewer members than that and the increase pays for itself.
- $30 to $33: break even at 9.1% of members.
- $30 to $35: break even at 14.3%.
- $30 to $40: break even at 25%.
The calculator counts membership revenue only. It leaves out retail washes a cancelled member might still buy, and your normal monthly churn, which happens with or without the increase. For that, use the membership churn calculator.
Where WashUp fits
In an ICA consumer survey, 42% of customers named price and value as a top loyalty driver, and 88% named wash quality (ICA CAR WASH Pulse via DRB). An increase lands softer on a wash members trust. WashUp Tasks and Inspections keep every shift checking the same things, so the wash members pay more for looks the same on a busy Saturday as it does on a slow Tuesday.
See what WashUp looks like at your wash. Book a demo.
